By placing a sensor integrated in each of the fixtures, along with a cell modem for internet connectivity, the brand is able to receive in near-real time the number of shoppers walking by the fixture (traffic), the number which paused briefly (impression), and those who spent several seconds at their fixture (engaged).   Armed with this information, the Store Design and Visual Merchandising teams are able to quantify the differences between the design layouts, the reception to new products.  The Marketing team understands the impact each individual marketing initiatives has on driving engagement.