How brands use analytics to understand brand awareness
Application Overview
Who
Grocery Retailer
What
Provide the brands present on their store shelves with brand specific data and insights on an ongoing basis
Why
Allows both established and new brands to understand how well they are performing at driving and engaging traffic, as well as growing their brand awareness beyond just raw sales figures.
How
Using non-camera based, privacy centric sensors which provide full coverage of shopper activity in the aisle, the retailer shares with the brands the passerby traffic, the percentage that engaged, and their dwell time for their specific section of the aisle. This is done using automated weekly email reports. With an understanding of the impact of their marketing initiatives on brand recognition, the Brand is able to understand the impact of their marketing efforts and adjust accordingly.
Why inReality’s Engagement Tracker?
Simplicity
There is no simpler, more cost effective, sensor that provides this depth of insight in the market today
Privacy
Security
Built on industry leading cloud platform providing a secure and manageable way to access your data
